Electronic marketing is a type of marketing in its general sense, and has proved very effective in helping companies achieve their marketing goals and huge profits.
E-marketing is no longer optional for business owners, it has become necessary and inevitable for any business of any size, there are many companies based on such marketing, and despite the strong impact and effectiveness of digital marketing there are some disadvantages, which we can avoid.
So I made sure to explain the pros and cons of electronic marketing in this article, but no one disagrees on the effect of electronic marketing at this time due to the huge revolution in technology.
If we look at ourselves at this time, we’re spending a lot of hours on the internet, so e-marketing is important, there’s a marketing rule that says “Market where your customers are.”
The following points are all you need to know about the pros and cons of this type of marketing.
What is electronic marketing
It is the use of electronic or digital items in marketing products and services such as the use of the internet, mobile phone, the use of social media marketing, e-mail and other means.
Electronic marketing helps you reach a larger number of potential customers and thus increases opportunities to increase sales, thereby increasing profits.
Electronic marketing refers to several terms such as, digital marketing, online marketing, and online marketing.
Digital marketing is relatively modern, but has grown tremendously in the last few years and has become highly reliable, constantly evolving, and we are constantly finding new channels for marketing through.
Pros and cons of electronic marketing
Despite the strong impact and effectiveness of electronic marketing, and the results achieved using this type, some may be prepped that this type is easy to use or just a picnic.
It is science and art and is based on many strategies that need to be understood well in order for the highest results to be achieved.
Some “instructors” who offer courses or courses only export e-marketing positives to their students and are able to profit easily when working in this field.
This is not quite right, the results that teachers produce for their students are based on strategies and a build-up of experiences that have led them to be educated in this area.
So I have made sure to explain all the pros and cons in this article to help you if you are a business owner or someone who wants to work in this area.
Pros of electronic marketing
There are many positives of digital marketing that make using this type a necessary and inevitable thing, including:
1. Flexibility
This type of marketing is more flexible than traditional marketing or any other type of marketing, it relies mainly on digital devices, these devices enable you to start and finish your marketing campaign at any time.
You can also improve on your campaign at any time, for example when your campaign is analyzed and unsatisfactory for you, you can adjust it at any time to get better results.
As if there is a content or design error, you can stop the campaign, modify the errors and run it again, which is not found in traditional marketing, because when there is any error after printing it cannot be modified.
There are several e-marketing channels that allow you to use it in more than one way depending on your budget and target audience, so you can start with any budget that suits you.
Marketing channels, such as using media, search engines, or e-mail, allow you to choose the most appropriate method for your product or service.
2. Less expensive
Electronic marketing is less expensive than any other marketing method, so you can start your marketing campaign with a budget that suits you and is determined by you, unlike traditional marketing that forces you to pay a certain amount of money that you are obligated to pay.
Here you can start with the budget that suits you and your project and if you want it can be zoomed in or out, and the impact of this type is even stronger, because you pay for access to customers who are interested in you, not in a random way.
3. Lowest voltage
What makes this type of marketing less stressful than any other, whether on the business owner or the customer, when using photos or videos, you can communicate your message in an easy and quick way.
Contrary to traditional marketing, which requires more effort in strategies, design and implementation, and a lot of movement, and going to shops and businesses to showcase products and services.
Electronic marketing enables you to communicate your services and products professionally without having to go and waste a lot of money, effort and time.
It’s also better for customers as it’s easier for them to see your product through photos and videos and order it online, without having to go to the shops to buy and waste a lot of time and effort.
4. Fast and easy to deploy
Electronic marketing mainly depends on digital devices and the internet. At this time, families use the internet, so any business can spread and reach more customers using this type of marketing.
One of the ways we rely on it is social media platforms, and we know that one person spends hours and hours on it every day, so it’s a good opportunity.
What distinguishes this type is the prevalence and reach of interested customers, not random spread, as in traditional marketing, by carefully targeting them.
5. Multiplicity of marketing methods
What also distinguishes this type is the possibility of selecting more than one method for marketing by budget and target audience, including these methods:
Social media marketing.
Search Engine Marketing.
Content Marketing.
SEO
Video marketing.
Email marketing.
6. Permanent update
Another positive is that this type of marketing is linked to modern technology that is constantly being updated, so it is advancing and talking about technology updates and is positively and not negatively affected.
7. Working All Day
An advantage of electronic marketing is that your project is always open and not at certain times, i.e. your project is open 24 hours a day, seven days a week.
When designing an e-store or a mobile app, it’s easy to work on an ongoing basis, not at specific times, and is available to customers at any time.
8. Does not require a specific qualification
Working in this field does not require a specific certificate or qualification. It is sufficient to understand the electronic marketing strategies and how they work, and here are many sources from which to learn.
Entrepreneurs can also learn such a type, but it’s always best to leave this task to an experienced or e-marketing company.
9. Accuracy of targeting
What distinguishes electronic marketing from any other type is the accuracy of targeting and the accurate access to product or service customers through some targeting strategies such as:
Location.
Interests.
Age.
Gender.
Job title.
the study.
It is evolving to targeting by mobile device types.
and many other devices.
10. Competitor Analysis
Another positive thing is that it’s easy to analyze competitors and figure out strengths and weaknesses, this data helps you improve your marketing campaign and look better.
11. Massive Profits
It is normal for electronic marketing to include increasing profits. Any marketing operation that ultimately aims to increase sales and thus increase profits.
Electronic marketing enables you to increase your profits significantly and faster than any other means of marketing.
Electronic marketing negatives
Despite the many positives, there are some negatives, knowing that these negatives can be avoided over time and through experience, including:
1. Lack of expected results at times
Because there are many companies and the competition is fierce among them, the results we expect may not come, because some competitors are bidding or paying more for the marketing channel.
These causes can make it difficult to reach the expected results, although sometimes there are more results than expected, but luck plays a small role in these results.
The lack of results may be due to inaccurate targeting or difficulty communicating the idea, or due to content or design, all of which can be modified and the campaign continues again.
2. Difficulty at first
At the start of your career in this area, or as a self-promotional owner, you find it difficult to start with and spend hours understanding how electronic marketing works and understanding its strategies.
It’s hard at first, but it’s hard to get the results right the first time if you don’t have enough experience, but with time and experience you can get satisfactory results.
3. Fierce competition
One drawback is the presence of fierce intercompany competition, an auction-based marketing channel, who pays more for a better budget.
It is particularly negative for small businesses that do not have a large budget that enables them to compete with large companies in the same industry, requiring a larger budget.
4. Lack of trust in some people
Some people don’t trust buying online because there are so many quorums. These people prefer going to businesses and shops for the purchase process.
Some tips when using e-marketing
Although there are some downsides that some of them can be avoided, I will explain some points that will help you:
1. Product Study
Before starting any marketing campaign you should consider the product you are going to market, this helps you to better demonstrate and describe the product, highlight its competitive advantage, and generate many ideas.
2. Studying Competitors
It’s important to study your competitors in the same area, as it’s a study that helps you with strategies your competitors have used and succeeded in their marketing campaigns.
From this study, you can find out which types of content are best for customers, photos or videos, which language or dialect is right for them, the strengths and weaknesses of your competitors and exploit the weaknesses in your favor.
3. Audience study
It is necessary to study the customer's behaviors, find out which types of content are best for them, and which accent they prefer, whether they are male or female, what geographic area they live in, what their interests are
All of these can be found out from your competitors, studying your competitors’ audiences and finding out which type of content is more interactive, which dialect they prefer, what their educational level is, their age and types.
4. Identify the best marketing channels
Every target audience has a more relevant marketing channel, as well as the product type has a role to play in selecting the marketing channel, before starting any marketing campaign you should choose the most appropriate platform for your customers.
5. Ongoing Analysis
It is essential to analyze the results consistently, this helps you improve your upcoming marketing campaigns, you can analyze the results of the campaigns and determine which ones are better.
Did this campaign work because of content or because of more targeted targeting, all of which ultimately help you to improve your campaign performance and reach the highest results.
Conclusion
Although some of the pros and cons of electronic marketing are clear, there are many other pros and cons.
Although there are some disadvantages to e-marketing, we can avoid them, this type of marketing remains the best, most powerful and impactful to increase sales and brand awareness.
