Maybe it was Threads The best start to any application yet with 100 million downloads in the first five days after launch earlier this month, but new data suggests the road ahead can be challenging.
On its best day on July 7, two days after its launch, the number of daily active Android users increased to over 49 million daily users, but by July 14, the number had already dropped by half to 23.6 million, according to research by analytics company LikeWeb.
Threads users in the U.S. interacted less with the app, with data showing peak usage at 21 minutes on July 7, and falling to 6 minutes on July 14, according to the digitartlend report.
Interestingly, within the first two full days of the availability of message chains, the number of web visits to Twitter.com declined. by 5% compared to the previous week, and although traffic returned to Twitter for the last 7 days of data, it remains 11% low on an annual basis, according to a similar site.
The analytics company noted that most of their research is Android-based because it is easier to track than iOS, but their results are consistent with similar research conducted since its launch.
A similar website said in a blog: “In the race to replace Twitter, Thread has a strong start but still has a long way to go towards earning loyalty for those who participate in a social network dominated by text posts and linked articles Last Monday, although it attracted much broader attention than Twitter alternatives such as open source Mastodon or Bluesky that are still being piloted, topics from Meta Instagram’s business unit don’t make customers return regularly yet.”
Another sign of upcoming challenges, Instagram-owned Meta president Adam Mussier said, just like Twitter had to do two weeks ago, the new app has to impose reading restrictions due to a slight increase in spam attacks on the platform.
However, while Twitter has imposed concrete restrictions on viewable tweets, Mosseri has told those on the topics to communicate if limits are blocking user experience, suggesting alternative solutions may be offered as they continue to process bots.
The start of flying at Threads is mainly due to two reasons – its close links with Instagram, which facilitated the creation of an account and the creation of a community, with people frustrated by Twitter, which has suffered a lot of disruption since Elon Musk acquired the company in October.
A few weeks after launch, the topics seem to settle down and will now look for steady growth, although it is still too early to determine how much the app is still a threat to Twitter.
