Nowadays, electronic marketing is becoming more common among companies around the world after discovering its broad importance in promoting products and services, it is necessary for marketers to reach customers through different methods, and marketing has been of many importance to both consumers and companies alike, and this article will introduce the most important ones.
The Importance of Electronic Consumer Marketing
Meeting consumer demands
This is because the consumer is easily accessible and needs and requests are recognized, thanks to various marketing channels that enable the consumer to express their needs and wants.
Availability of 24-hour advertising
Advertising can be delivered to the consumer at any time, ensuring that products and services can be obtained at various times, unlike traditional marketing, which may enable and maintain advertising to the consumer at specified times.
Fast consumer serviceability
Customer service is possible at any time around the clock thanks to modern electronic marketing strategies; for example, a consumer can inquire about a particular service by visiting the company’s website and contacting the customer service team at any time.
Instant transaction service
Online transactions are easy and immediate to execute online, so you can do so with just one click of a button without having to meet with the vendor, as with traditional marketing methods.
The Importance of Corporate Electronic Marketing
Post the brand online
Thanks to the wide reach of online marketing channels, companies are able to deploy all of their brand across these marketing channels, thereby ensuring the wide reach of the brand and introducing customers to it.
Reduced marketing cost
E-marketing is much less expensive than traditional, multi-tool marketing, which is somewhat expensive, such as television, radio, signage, advertising, etc., except that many e-marketing channels are free of charge.
Increase revenue
Cyber marketing has proven to increase revenue for companies through its ability to increase sales due to its wide publishing and advertising potential, ensuring that companies attract more customers from all channels.
Targeting the Right Category
Because of the algorithms for online marketing channels that allow advertising to target the selected category, it is important to use these channels to attract the right audience.
Reactivity
Different online marketing channels enable customers to interact with your products and services that will inevitably help you improve your products or services.
Partnering with others
Thanks to the variety of marketing channels that allow for a lot of companies to exist; you can take this opportunity to build different partnerships with other companies that may complement or compete with your industry to ensure that new customers are attracted to you.
Measure and track marketing results
You can use specific tools to track the results of your marketing plan, to demonstrate the progress of your marketing campaign, and to measure your marketing efforts, which is one of the most important differentiating electronic marketing from traditional.
Demographic Targeting
Online marketing allows you to market your products and services by targeting audiences based on demographics, allowing you to focus your marketing efforts on a specific audience, ensuring you reduce the costs of advertising that may appear to a non-targeted category, and boost sales due to ads reaching the target population.
GLOBAL MARKETING
Online marketing provides global reach thanks to the multitude of different marketing channels used by many categories from around the world so you will be able to easily reach beyond your geography to deliver your products or services to customers around the world.
Diversification of marketing and advertising
Because of the multitude of different online marketing channels, this has helped to diversify the way you advertise; visual, read or otherwise, can be used so that you can run different marketing strategies simultaneously to better execute your marketing campaign.
Ease of changing the error in the marketing campaign
E-marketing helps you change or switch in the event of an error in your marketing campaign without having to worry about stopping, service interruptions or even stopping the entire system, compared to traditional marketing.
Reduced time to prepare marketing campaign
E-marketing is easy to start and quick to implement in many cases it will only cost you a few hours to prepare and execute your marketing strategy.
Continuing the marketing campaign
Many different marketing channels have the ability to maintain their function of promoting your products and services after a period of starting your marketing campaign such as blogs and websites unlike traditional marketing methods that may disappear after the advertising period ends.
Access to labor market information
Different e-marketing channels allow you to know everything about the labour market, conduct market research, learn about producers, consumers, competitors, what their business is, what they produce and how they produce, and therefore make it possible to provide the products that the consumer needs and return to the company by increasing revenues.
