The most common jobs in digital marketing departments or agencies are the following:
Marketing Manager
The Marketing Manager is the senior representative in marketing matters at the agency. He will rely on the decisions of the CEO (CEO) and COO (CO) but will have full autonomy to make decisions on issues related to his position. His key roles are coordinating marketing, global strategy, own brand/agency strategy, acquiring new customers, recruiting new professionals, and overall planning.
Digital Marketing Manager
He/she is responsible for digital marketing, the person on whom the tasks depend, who controls all digital projects, supervises the management of various channels (blogs, social networks, etc.), analyzes web data, and creates KPIs or objectives in short. His main task is to verify that everything works correctly, from the point of view of the coordinator, not the implementer.
Content Writer
Content creators create written content that is intended to engage and encourage the reader to take action. They often reconcile multiple projects at once. Their work is edited by their team and possibly their clients.
They need to look at the content, the customer and the customers you are trying to influence. Some tones are better suited to certain customers than others. Content writers should be diverse; they may write in many diverse topics, and they may write for different types of content for a variety of sectors.
Copywriter
Copywriting or selling content writing is the business or profession of writing text for the purpose of advertising or other forms of marketing. A product, called a copy or sales copy, is written content that aims to increase brand awareness and convince a person or group to take a certain action at the end.
Copywriters help create billboards, brochures, catalogs, lyrics, magazine and newspaper ads, sales letters and other direct mail, texts for television or radio commercials, label lines, white papers, websites and social media posts, and other marketing communications.
Social Media Strategist Job
The social media strategy is/is responsible(s) for coordinating the team that manages both social, operational and strategic networks. This professional ensures compliance with the social media plan and refers to goals and strategies. Coordinates social networking projects and analyzes data and insights to improve communication with agency/company managed communities.
Social Media Specialist Job
The social media professional should have in-depth knowledge of many social media platforms, stay current on trends, and use marketing techniques to increase awareness of the company’s products or services.
The social media liaison interacts and communicates with the audience on online platforms that allow users to share content, such as photos, text or video, which helps promote the brand by engaging users. Engagement technologies can include hashtag campaigns and have followers create user-generated content that companies can use to promote their own products.
Social Media Advertising Specialist Job
Search Engine Marketing Specialist
A search engine marketing professional is someone who has an understanding of the search engine ratings required to create a strategy that will make the website the top organic and paid search engine ratings. By doing so, they promote the company by attracting new visitors to the website, encouraging repeat business, and building brand identity.
Ultimately, they improve these processes by managing and testing different marketing campaigns, using pay-per-click (PPC) ads and conducting keyword research – SEM will help the company increase total revenue and increase the company’s return on investment (ROI) from paid ads
SEO Specialist job
Search engine optimisation (SEO) professionals do not need to be part of the generation of prospects, by themselves or even acquisitions in general. They are within each department.
They understand what users are looking for and what to do only in order to improve paid advertising, website content, blog or even social media in order to increase organic traffic. They're keyword processors, and their magic must go through the entire marketing strategy.
