Google-owned YouTube has reduced the minimum subscriptions for Creator accounts from 1,000 to 500, as part of huge changes to monetization policies to give young creators more opportunities on the platform.
The company announced that it is reducing the eligibility requirements for the YouTube Partner Program and expanding the range of monetization methods available to smaller following content creators.
Previously, creators had to meet certain criteria to join the YouTube Partner Program and invest their content. However, under the new policy, creators will only need 500 subscribers to be eligible, half of the previous requirement.
Watching watch standards have been reduced from 4000 to 3000, and short movie requirements have been reduced from 10 million to 3 million.
These updated requirements will be initially implemented in the US, UK, Canada, Taiwan and South Korea.
While small content creators will have more opportunities to monetize their YouTube content, they will still need to increase their audience and meet certain criteria to make advertising profits.
Current requirements for profit sharing will remain unchanged, but creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the thresholds.
YouTube actively encourages content creators to make a profit through the Ad Revenue Sharing Program, particularly with the introduction of the Ad Revenue Sharing Program for the short video, which is the content of the short platform.
By allowing creators to monetize their content, YouTube aims to motivate them and further improve short content offerings.
Similar to YouTube, other platforms such as TikTok have also made efforts to support monetization from content creators.
YouTube recently announced that its unpaid video wall feature called Series will be available to creators with over 10,000 followers, but those with 1,000 followers who meet additional requirements can also apply.
This feature allows creators to deliver premium content that fans can pay for. Moreover, YouTube expands its commission marketing program, which was previously only available to select creators by invitation.
U.S. YouTube Partner Program participants with at least 20,000 participants can access this program, allowing them to earn through commission marketing and product promotion.
These updates from YouTube and other platforms represent a positive shift towards supporting young creatives and diversifying income generation options, enabling them to generate income and maintain their creative endeavors.
