about the course:
Google’s Skills program offers a free, “Interactive Advertising Office”-approved course on the basics of digital marketing. This course includes 26 modules prepared by Google-certified instructors and includes a range of practical exercises and real-world models to help you gain more knowledge and translate it into action.
The course includes the following modules:
1. Your online opportunity: 2 lessons equivalent to 15 minutes
2. First steps to online success: 4 lessons for 30 minutes
3- Enhance your online presence: 6 lessons for 40 minutes
4- Plan your business strategy online: 5 lessons for 30 minutes
5- Introduction to Search Engines: 6 lessons for 45 minutes
6- How you are found by the search results: 5 lessons for 35 minutes
7. Using search results to succeed: 3 lessons for 25 minutes
8- Use of search result advertisements: 4 lessons for 25 minutes
9- Improve campaigns on search results: 4 lessons for 30 minutes
10. Introduce your local community to your activity: 2 lessons for 20 minutes
11- Help local customers find you online: 3 lessons for 25 minutes
12- Showing your business activity on social networks: 4 lessons for 30 minutes
13- Enhance knowledge of social networks: 4 lessons for 30 minutes
14. Exploring the opportunities offered by mobile devices: 3 lessons for 20 minutes
15- Using mobile devices to enhance the success of your business: 5 lessons for 35 minutes
16- Commencement of Marketing Content: 6 lessons for 35 minutes
17- Contact via email: 5 lessons for 30 minutes
18- Advertising on other sites: 3 lessons for 25 minutes
19- Dive into graphic ads: 3 lessons for 25 minutes
20- Utilize video content: 6 lessons for 55 minutes
21- Start using statistics: 3 lessons for 30 minutes
22- Achieve success using statistics: 3 lessons for 30 minutes
23- Converting data into procedures: 5 lessons for 30 minutes
24. Create your online store: 2 lessons for 25 minutes
25- Increase online sales: 3 lessons for 35 minutes
26- Expanding the business globally: 7 lessons for 70 minutes
Skills you will acquire:
Leveraging data in Google Statistics1-
2- Business strategy
3- Content marketing
4- Advertising on the advertising network
5- E-commerce
6- Email marketing
7-Local marketing
8- Mobile devices
9-Marketing through search engines
10-Improve search engines
11- Social media
12-Video
13- Leverage the web
Importance of obtaining a certificate:
- Improve your resume
- Finding a job
- Career path development
Note: A PDF copy of the certificate will be automatically sent to you by email once you pass the final exam. You can download and print the certificate as many times as you like.
