Is the online store profitable? One of the most prominent questions that people looking for is online store design and online shopping, especially after our openness and digital technological development, and the spread of many online stores in various fields.
So we can answer everything you need to know about the potential to win from online stores, and how to make the most sales and profits.
Is the online store profitable?
Several statistics on the creation of an online store indicated that the percentage of online sales in 2020 increased about 45% from the last two years.
E-commerce, sale and online purchase profits accounted for about 22% of traditional gross sales profits for the same year.
So we can respond that an online store is profitable, and if you have a business on the ground, you can increase your profits by designing an online store and deploying more, creating more customers and increasing sales.
How to choose the best idea for your online store
To learn how to choose the best idea for creating an e-store, we need to follow some important standards and steps, so you can identify the product or item you need right now, and you can follow these: –
You can choose a specific product or commodity, and start looking for competitors.
What is the demand for this good, and whether it is temporary or ongoing throughout the year.
You can join social media groups and find out what the latest trends and requests people are constantly looking for.
Use the Google Trend search indicator and learn about the interests of those around you, by knowing the search rates for this product, so that you can choose the best idea for your business, and the online store becomes profitable.
However, after choosing the idea of an electronic store and knowing whether an electronic store is profitable, there are some criteria you must follow before designing a professional electronic store, including: –
1. Market study
You should learn about the market for the product you are promoting, what its advantages are, the average prices offered by the competitor, how long the consumer is satisfied with the quality of the product, and whether the product is related to a period of time, or throughout the year that can be used and accepted.
2. Competitor Analysis
Online selling and buying have become a strong competition, especially after many shopkeepers are promoting their products online.
So before you choose the product you're promoting, you need to analyze the competitor, identify its weaknesses and strengths, how good is good, what challenges it faces, and see how much complaints and issues it faces with customers.
3. Demand Rate
You should do a business case on the demand for the goods you provide, whether they are related to a specific season, or if the demand is constant throughout the year, in order for the design of the e-store to be profitable.
Steps to implement an e-store project idea
We explain some of the steps that are useful to you in implementing an e-store project. Let’s find out in detail: –
1. Select Specialty
First, you should learn about the product that meets the needs of the market, what the demand for that item is, and the frequency of the consumer, so that you can make good profits, as well as analyze competitors through a market study.
2. Select e-store name
An important factor when starting an e-store is choosing a good name, which can attract the customer, expresses the product you are promoting, try to be unique, and do not use familiar words.
3. Selecting the Programming Company
There are many platforms and companies for establishing electronic stores online. Therefore, you should choose a company based on previous experiences and their popularity in the field of electronic shopping.
The creation of the e-store must be in accordance with Sio rules, search engines and must be suitable for mobile search.
4. Online store layout
This is done in coordination with the store designer, choosing fonts and text sizes, what sections are and how to classify them, as well as the store’s main images, colors, graphics and layout, as well as the inclusion of social media accounts and branded content.
5. Online store marketing
The most important steps in creating an online store are how to market and promote your business, so promote on social media platforms: Facebook, Instagram, Twitter, and creating a paid advertising campaign for easy access.
It must also improve basic search engines (CEOs) so you can appear faster.
6. Determining payment methods
You can decide which payment methods you want to accept, but it’s a good idea to offer the consumer more than one, so they have many options, such as credit cards, digital wallets, bank transfers, personal payment.
7. Launch of the e-store
After you’ve created the store’s content, and presented the products well, you can give yourself some time to review the site again, in terms of performance, design, and page navigation, so that you can gain consumer trust and the design of the online store becomes profitable.
How do you successfully shop for your store for top sales and profits?
Online store marketing is done through two methods, paid and free, through the following online platforms:
First: FREE MARKETING CAMPAIGNS
Social media
Create a page on different social media sites, bearing the store name, identity and design, linking the website and contact details, and providing the option to leave comments and send and reply to messages.
Email marketing
Create an email address, encourage customers to register or add a registration form at the bottom of the site page, for example: Give them a discount on your next purchase, so you can join them in your mailing list.
SEO
For a high level of good results on Google, optimize search engines, describe products, and titles per page to suit search engines, so you can have a good chance of showing up on the competitor.
Second: Paid marketing campaigns
Facebook and Instagram ads
You can set the target of the advertising campaign, target the audience you want to promote the product to through social media platforms, and choose how much you want to spend on the advertising campaign and how long the ad appears on the media.
Google ads
These are click-by-click ads that target specific sites and features, by targeting specific keywords and search requests, as these ads allow the customer to view your site ahead of competitors.
Conclusion
Still wondering if the online store is profitable? In order to know how to start an e-store project, it’s okay to briefly respond. Online selling and buying has become a big part of our lives, especially after our technological advances and digital age. It’s also fast and cost-effective, access to a large customer base, and a good profit and financial return.
Common questions
How do I select my online store brand?
Choosing a brand is one of the most important elements of the success of an online store, so you should carefully choose it, by maintaining the brand identity and being of a single and new shape, and move away from repetition, with choosing colors that suit the product and express activity.
What are the benefits of creating and designing an online store?
The design of the e-store is profitable, as well as the speed to get the item, the low cost due to the lack of 24-hour labor, and the ability to reach a wide audience around the world and expand your activity.
