Social media marketing is one of the most important marketing channels. It is an opportunity to address some of the issues related to traditional marketing through cost-effective marketing strategies. Targets a specific category of customers based on personal data and information, As is known, the use of these platforms is increasing. which has made these platforms a great opportunity to be used appropriately, Snapchat is one of the most prominent tools used in electronic marketing and one of the most effective tools. can be marketed for any product, service or project, The use of this app is the most popular and used application.
Key elements to success in marketing via Snapchat
There are several elements to be followed for marketing success via Snapchat, including:
First: Create a Business Account
A business account is a type of bank account. Allows business owners to receive payments in a variety of ways, typically including debit and credit cards. The commercial account is opened by an agreement between the remittance approver and the acquirer’s bank regarding the settlement of the bank card transactions. It is a type of bank account used by companies. which enables entrepreneurs to be able to withdraw funds at any time, Whereas current accounts include loans, safe management, Transfers, to be able to create and publish content and launch paid advertising campaigns, This is done by downloading the Snapchat app which includes choosing the right name and brand. phone and email numbers, and then document the account, taking official pictures of the account, In addition to sharing the account with customers so they can easily follow up and connect with the account.
Second: Develop a plan
Marketing requires pre- and organizational preparation of objectives and activities, and in order to ensure as effective as possible for marketing efforts, the objectives you are seeking to achieve must be set, the metrics by which you will test success in achieving objectives, then search for industry competitors and observe their effective marketing practices on the application.
Third: Identify target audience
Here it is clear who the audience is to be targeted, the audience should be divided into specific and clear categories depending on the nature of the project audience.
Fourth: Monitor performance and interaction statistics on account
Account followers can be increased by posting the code for the business account on other social media accounts, adding it to social media on your website or sending it in email newsletters.
Fifth: Offers to followers
For example, you could offer a 20% discount for those who order a product to motivate followers to buy the product, or ask them to photograph themselves with your product and put it on their own account as a claim.
Sixth: Partnering and Connecting with Influencers
Building a relationship with well-known people in an industry who have a large number of followers is an important product promotion; you can ask them to advertise your product by posting pictures of your product or videos, so you can ask for their opinion on the product as a advice to followers, they are popular, they have a large number of followers and people who trust their advice, and often a certain amount of money is agreed to pay the influencer for the promotion and advertising of the commercial product.
Seventh: Maintain continuity of deployment
You should continue to post to increase and maintain the number of followers, so if you post useful content on an ongoing basis, you will get people into your account as their reference in the performance area, and therefore make them recommend others to their friends and family, so you should make sure to benefit them on an ongoing basis, and expect times when they use this network more often.
Eighth: Respond to followers and earn their trust
By constantly responding to them when they comment on content or through messages, if the follower feels careless or abused, they will stop buying and withdraw from following them, they must earn their trust through continuous communication, good content delivery, continuous and lasting interaction with the public to gain customers’ trust and loyalty over time, and build a strong lasting relationship, with the aim of increasing awareness of the brand and enhancing its presence in the public in the market and among competitors, away from over-focusing on essential products or services.
Ninth: Competitions
This is to get followers’ attention creatively and increase their interaction with your Snapchat account, and thus help to strengthen the relationship with them. The competitions must contain fun and innovative ideas that attract followers to participate in them. Here are the steps of conducting a competition:
Identify the objective of the contest or lottery
Select the award and number of contestants
Place contest or lottery rules on Instagram
Post the competition
Analyze and present the results.
