This article will be your resource for learning about the most popular Digital Marketing courses in many Arabic and English languages.
The digital marketing industry, also known as digital marketing or digital marketing, has evolved dramatically over the past years and comes up with many new tools, thanks to the internet’s popularity and changing the way consumers shop.
But you should know that the disciplines of online marketing are intertwined and interconnected, even if you want to specialize in one of them you should have knowledge of the basics of most other disciplines.
So in this article we have brought you together a variety of digital marketing courses that cover most of his majors where there are courses that explain the fundamentals of the industry in general, and there are courses that explain specializations such as: Social Media Marketing, SEO, etc.
We will also review the important details needed to facilitate your selection of the appropriate course such as: The duration of the course and the fees, what will you learn during the course, and whether there is a certificate? as well as more information.
What is digital marketing?
Marketing is about reaching the target audience in the right place at the right time. As today’s world is becoming a digital world, with more than 5 billion users of the world’s population connected to the internet, which accounts for 63% of the world’s population, it makes sense for businesses to benefit from this digital revolution.
Digital or online marketing is a group of ways a company promotes its products or services through online tools that generate potential customers and increase the number of visitors and boost sales. Also called e-marketing, it relies on digital channels to distribute various promotional messages.
Digital marketing is a broad term that covers a wide range of strategies from emails and Search Engine Optimization (SEO), to advertising on social media platforms, to blog articles and advertising writing. Here there is one common factor in all these marketing disciplines: All focus on content delivery.
Good content provides useful information that solves user problems and can be easily accessed by searching through any platform. So now, companies can target their audience very precisely and provide meaningful information that resonates with them, which is what consumers today want.
With Digital Marketing you can find, interact with and follow up with audiences who are interested in your brand to become real customers.
Why is it important to learn about digital marketing now?
Based on a survey of more than 500 marketing executives worldwide, 74% of them believe that marketing organizations face a sharp talent shortage due to the lack of digital skills needed to meet ongoing customer demands. This talent gap includes digital and marketing experiences as well as soft skills.
As (Alison Battisby) a social media consultant at (Avocado Social) says: “There is a huge digital skills gap in digital marketing so marketing organizations struggle to find talent.”
Here he asks himself; what digital marketing skills will be required during 2022?
When you are looking to develop your skills and progress in your career it is important to be aware of the skills employers are looking for.
Analysis of LinkedIn internal data has shown that there is a high demand for online marketing and social media platform management functions, as half of the top ten jobs posted on LinkedIn are in the digital or media domain.
A certificate in any area of expertise usually shows you, it is also a good sign of keeping up with the latest industry trends and changes, so you should know the most prominent digital marketing courses available for the study today.
Digital Marketing Courses (General Fundamentals)
1- Google Digital Marketing Essentials course:
Through the (Google Skills Program), Google offers a variety of free tutorials designed to help you grow your business or career.
Google’s fundamentals of Digital Marketing (Essentials) covers how to use various electronic marketing tools that make it easier for you to market a product or service.
This course consists of 26 lessons, and after each lesson there is a test that needs to be passed until you move on to the next lesson. These tests have no limit on attempts to solve, as you can try infinitely many times to pass.
Each test consists of 5 or 10 questions, and once you have completed all the lessons and successfully resolved the tests, you will receive a Google-approved certification that demonstrates only your initial industry principles.
Course details:
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: None.
There is a certificate: Yes.
2- Cabsolira e-Marketing Essentials Course:
Capsolera is a website that specializes in the production of digital marketing courses in various disciplines, where courses cover marketing on social media – especially Facebook, Instagram and Twitter ads – creating and managing ads on search engines (especially Google) easily.
Courses also include e-mail marketing training, Search Results Optimization (SEO) and ready-to-implement e-marketing plans for most business and service activities.
The Cyber Marketing Essentials course consists of 25 lessons covering the basics of entry-level e-marketing, where you will find an explanation of the industry’s principles and basic requirements, its different specializations, its importance in promoting your products and services and reaching your customers, as well as the steps of designing a marketing plan in a very simple manner.
At the end of the course there is a test that you must pass 80% successfully in order to receive the certificate, and the site provides 5 attempts to pass the test.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: None.
There is a certificate: Yes.
3- The e-marketing course is based on the awareness of:
Iqmad is one of the most important educational platforms in the Arab world, offering free, high-quality courses in various fields, including digital marketing courses in various industry disciplines.
Course (E-Marketing – Paid Digital Campaign Management) consists of 4 modules per module of 10 or more lessons and at the end of each module must be successfully passed.
The course covers the basics of online marketing and how advertising platforms work, how to create and manage advertising campaigns on Google services and different social media platforms, as well as best practices for successful targeting of digital marketing campaigns.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
4- Coursera Digital Marketing Course:
Coursera (Coursera) is one of the world’s most important educational platforms, offering thousands of online courses in partnership with more than 200 universities and world-leading companies, such as: Yale, Princeton, Illinois, Pennsylvania and University of London, companies such as: Google, Facebook, Amazon, IBM and more.
Offering the University of Illinois (Illinois), the Marketing in a Digital World (Marketing in a Digital World) is one of the most important digital marketing courses for those who want to learn the basics of the industry.
With up to 29 hours of training, this course helps you understand how digital tools change the nature of marketing, and how you use various digital marketing methods such as: Social media and mobile applications.
Price: Free of charge.
Level: Suitable for beginners.
There is a certificate: Yes, but it is not free.
Coursera offers certificates of completion for its courses, but only if the certificate is paid for, but provides financial assistance to those who cannot afford the certificate.
5- Egyptian Ministry of Telecommunications grant for e-marketing with Udacity:
The Egyptian Ministry of Telecommunications offers an initiative to qualify Egyptian youth for online work and freelancing in the fields of electronic marketing, programming and data, called our Digital Future (FWD), an initiative based on the cooperation between the Ministry of Communications and Information Technology ITIDA and Udacity.
The e-marketing specialization in this initiative has 3 tracks that vary depending on your industry experience:
1. Challenger Pathway introduces the basics of digital marketing:
The (Challenger Digital Marketing) route is up to 7 weeks long and is suitable for industry beginners.
Price: Free of charge.
Level: Suitable for beginners.
There is a certificate: Yes.
2- Professional Digital Marketing:
The (Professional Digital Marketing) pathway is up to 8 weeks long, and there is an acceptance test for this level while filling out the application form to identify your previous information.
During this level, you will learn how to market via social media platforms, and how to create and manage a use (Facebook Ads Manager) to create and manage Facebook ad campaigns.
Price: Free of charge for the first 100,000 applicants.
There is a certificate: Yes.
3- Advanced Digital Marketing:
The duration of the (Advanced Digital Marketing) pathway is up to 12 weeks, and acceptance is required to pass a test when applying to determine your level.
During this level you will learn how to market by email, improve search results (SEO), how to use (Google Analytics), and more.
Price: Free of charge for the first 100,000 applicants.
Level: for professionals.
There is a certificate: Yes.
6- HubSpot Inbound Marketing Course:
Hippspot Academy (Hubspot Academy) offers a range of digital marketing courses in all industry disciplines, which are free and recognized.
If you’re an e-marketing novice looking for a basic course, Hubspot’s Course (Inbound Marketing) is a good option.
This course consists of 7 lessons at the end of each 3-hour test lesson, where you will learn the basics of online marketing such as: How to create powerful content to attract leads and customers, and how to optimize marketing processes using automation strategies and AI tools.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
Social Media Marketing Courses
1- Facebook Blueprint Course:
The Facebook platform on a website called (Facebook Blueprint) offers free courses that help you learn to market on Facebook and Instagram with ease.
This site has courses suitable for all levels, which means if you are a starter or a Facebook marketing professional you will get new benefits and information.
You can choose from a wide range of topics and select learning paths that align with your business objectives, all you need to sign up for (Blueprint eLearning) is your Facebook account.
The site also offers (Blueprint Certification) a certification program that measures your understanding of Facebook advertising products and services, and allows you to earn certification by passing two of the required tests.
2-Capsolyra Facebook Marketing Essentials Course:
The Course (Facebook Marketing Essentials) gives you everything you need to market your products or services in practice, starting from scratch and learning to adjust the most important page settings and advertising accounts, and then ways to create different audiences.
You will learn about the most important types of content, how to create professional content that suits your target audience, then learn the difference between different types of ad campaigns in the ad manager to choose the right one to achieve your marketing objectives, and then a practical statement to create, interact, and analyze your results of followers and messages.
The course consists of 28 lectures for a total of 9 training hours, at the end of which there is a test that must be successfully passed by 80% in order to receive the certificate, and the site provides 5 attempts to pass the test.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
3-Course Marketing Professional on Facebook from Capsolera:
Kors (Facebook Marketing Professional) aims to help you properly plan, analyze and continuously expand advertising campaigns for any products or services to increase sales.
During this course, you will learn advanced ways to create advertising campaigns and improve targeting, as well as the most important ways to track and classify customer behavior by creating marketing paths that are tailored to the customer’s journey and the nature of the business or service activity for which you are shopping.
As well as talks on how to install (Facebook Pixel) Facebook Pixel and the Transfer Interface to track customer behavior and profile to create unique, personalized audiences.
You will also learn how to use the Event Manager to create and manage events happening on websites and online stores and improve campaign performance for the most important events.
The course is supported by a large number of illustrations and diagrams to help you easily understand information, with practical step-by-step demonstrations and real-life examples so you can create professional campaigns yourself to market any product or service.
The course consists of 38 lectures, at the end of which there is a test that you must pass 80% successfully in order to receive the certificate, and the site offers 5 attempts to pass the test.
Level: Suitable for Intermediate level.
Time Commitment: Content is always available.
There is a certificate: Yes.
Free updates during the first year.
A private group for course subscribers.
4- HubSpot Social Media Marketing Course:
The Social Media Marketing (Social Media Marketing) course consists of 8 lessons divided into 29 lectures for a total of 4 hours of content, to help you build an effective social media marketing strategy.
You will also learn how to increase brand awareness, how to extend your reach to customers via social media, then an introduction to social media platforms ads, then how to measure return on investment (Return on Investment), and at the end of there are basics to maintaining success across social media platforms.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
5. Coursera Social Media Marketing Introduction:
Course is an introduction to Social Media Marketing (Introduction to Social Media Marketing) and Facebook ( Meta) itself through Coursera.
This course is suitable for beginners so no matter what level of knowledge you’re starting with, this course will help you build a strong foundation for social media marketing and gain applicable skills that will allow you to make your marketing efforts more successful.
By the end of this course, you will be able to:
Understand the nature of traditional, digital and social media marketing.
Understand the key social media platforms, how they work, and the role they play in marketing.
Learn to create smart objectives and set KPIs.
Identify your target audience and customer journey.
Choosing social media platforms that are right for your business.
Course details:
Price: Free of charge.
Duration: 15 training hours.
Level: Suitable for beginners.
There is a certificate: Yes, you can get it for free through financial support (Financial aid).
6- Coursera Social Media Marketing in Practice Specialization Course:
The Course (Social Media Marketing in Practice Specialization) is an important online marketing course through Coursera, offered by the Digital Marketing Institute (DIGITAL Marketing Institute) and has 4 courses in this discipline:
1- The basics of social media and digital marketing.
2. Strategies for content creation.
3- Facebook, Instagram and Snapchat marketing (Facebook, Instagram, and Snapchat Marketing).
4- Twitter, LinkedIn and YouTube Marketing (Twitter, LinkedIn, and YouTube Marketing).
Course details:
Price: Free.
Level: Suitable for beginners.
There is a certificate: Yes, you can get it for free through financial support (Financial aid).
7- SkillShare Course (Social Media Marketing Masterclass):
The Course (Social Media Marketing Masterclass) consists of 155 lectures for a total of 15 hours of content.
During this course you will learn about Facebook marketing in detail, Instagram, Twitter, LinkedIn and Pinterest marketing as well.
Course details:
Price: Free with a 7-day trial and after you finish your trial you can subscribe to Skillshare for $8 per month or $29.88 per year.
Level: Suitable for beginners.
There is a certificate: Yes.
Search Engine Marketing Courses
Search engine marketing (SEM) is the use of paid advertising to ensure that your products or services appear on search engine results (SERPs) pages of Google, Bing, and other search engines.
When a user writes a specific keyword, each ad you see in Google will go through an ad auction before appearing in Search Engine Outcomes (SERPs) pages, so first you’ll need to select the keywords (Keywords) you want to bid on, and explain how much you want to spend for each click of each of these keywords, so pay per click (PPC) comes in.
This type of advertising is therefore the simplest and best way to attract new customers to your business as the results paid will appear prominently in the results of the SERP.
Many believe that there is a difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO), but this is not true because SEO includes strategies such as: Rewrite website content and structure to achieve higher ratings. But search engine marketing generally refers to paid search engine or push-per-click (PPC) advertising.
SEO and SEM are an essential part of any online marketing strategy because:
Push-per-click (PPC) is a great way for a new website or online store to appear at the top of your search results quickly and get visits quickly.
SEO (Search Engine Optimization) is a long-term strategy that allows you to get free visits for a very long time.
First, Google Ads:
1- Courses Google Ads Certifications:
Google’s Skillshop – formerly known as Academy for Ads – offers a variety of courses on how to use professional tools and solutions for individuals and businesses, and will earn free Google certifications.
Google Ads Certifications (Google Ads Certifications) consists of 6 courses:
Google Ads Display Certification
Google Ads Search Certification
Google Ads – Measurement Certification
Google Ads Video Certification
Shopping ads Certification
Google Ads Apps Certification
With over 20 hours of training, these courses are among the most important free digital marketing courses covering search engine, network and brand impact measurement, video and shopping ads.
Google certification can help you demonstrate your industry expertise, or make the most of google advertising to promote your online business.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
2- Digital Marketing Institute SEO Course:
The course offers search engine marketing (Online Search Marketing Course) Neil Patel (Neil Patel) with the Digital Marketing Institute (Digital Marketing Institute) specializing in the production and online teaching of digital shopping courses.
This course covers Search Engine Optimization (SEO), paid advertising (PPC) – whether through Microsoft’s Google Engine or Bing (Bing) engine – Google Adwords and Google Analytics 4, as well as technical skills that help you create, execute, measure and analyze search engine marketing campaigns.
Price: $1,368.
Level: Suitable for professionals.
There is a certificate: Yes.
3- Search Engine Marketing Course from Great Learning Academy:
The Great Learning Academy (Great Learning) offers training courses in data, marketing and business management in more than 160 countries around the world, and develops in collaboration with the best global organizations, such as: stanford executive education, MIT Professional Education, University of Texas at Austin, and more.
On the Course (Search Engine Marketing) you will learn the basics of SEM and the difference between SEO, then learn about Google ads and how they can be used to promote your business.
Price: Free of charge.
Level: Suitable for beginners.
There is a certificate: Yes.
Second, SEO courses:
1- The Seo Course is aware of:
A major (Digital Marketing: SEO, Digital Analysis, and Right Presence) is one of the most important online marketing courses offered by the cognitive platform, consisting of 3 courses that help you professionalize SEO:
1- SEO:
You will learn how search engines work in general and google especially, how to understand the search behavior of a target audience and how to find the right keywords for your business.
You will also learn what the search result ranking factors are and how to handle them to best achieve search engine visibility, as well as the importance of internal and external links and best practices on social media platforms to help site pages get a better ranking of results.
2- The digital analysis cycle:
During this course you will learn the basic principles of digital analysis, how to build a digital analysis plan with an example, how to manage tags through Google Tag Manager, Google Analytics Reporting Analysis, Google Search Console, Firebase and Hotjar.
Next, we will learn about the Tag Manager (Google Tag Manager) tool with a practical example of how to set up the tag (Google Analytics) tool. Next, we’ll learn about Google Search Console, Firebase for smartphone app analysis, and the (Google Data Studio) tool that helps build comprehensive dashboards. Finally, we’ll learn about interaction maps and how to handle Hotjar.
3- Correct digital presence cycle:
During this course, you will learn how to plan and build a simple and effective website through the Google Sites tool and how to publish this website.
Next, we’ll learn about best practices for having the right presence on social media platforms and also learn about tools to help you create unique content that helps us increase engagement on social media platforms.
Then we’ll learn best practices when building a smartphone app. Then we’ll talk about how to create the right digital content, as well as how to successfully create and manage email campaigns.
Price: Free of charge.
Level: Suitable for beginner and intermediate level.
Time Commitment: Content is always available.
There is a Certificate of Completion: Yes.
2- Hubspot SEO Course:
The Course (SEO Certification Course) consists of 6 lessons divided into 26 lectures for a total of 3 hours of content, to help you learn the basics of Search Engine Optimization (SEO).
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
3- Coursera SEO Course:
Courses offer Search Engine Optimization (SEO) Specialization) at the University of California (UC Davis), which you can access for free with Financial Support (Financial aid).
This major includes 5 courses:
1- Introduction to Google Optimization (Introduction to Google SEO).
2- Google SEO Fundamentals (Google SEO Fundamentals).
3- Optimizing the Google Engine Website (Optimizing a Website for Google Search).
4.Advanced Content and Social Tactics to Optimize SEO (Advanced Content and Social Tactics to Optimize SEO) communication platform strategies.
5- A practical search engine improvement project (Google SEO Capstone Project).
Price: Free.
Level: Suitable for beginners.
There is a certificate: Yes, you can get it for free through financial support (Financial aid).
4- SEMrush Basics Course:
The SEO Fundamentals Course with Greg Gifford (SEO Fundamentals Course) consists of 31 lessons for a total of 4 hours of content.
During this course you will learn the basics of SEO which include: How search engines work, key criteria for setting content on site pages, building back links, and more.
The test consists of 20 questions that must be answered in just 27 minutes, and you must correctly answer 70% of the questions in order to receive the certification.
If you already have knowledge of the basics of SEO you can skip the course and apply directly to pass the test, and you will receive a (Semrush) certification.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
5- SEMrush SEO Technical Skills Course:
During the course of the course (Technical SEO course with Bastian Grimm), you will learn all the technical concepts of SEO and learn how to avoid any potential problems.
This course consists of 35 lessons for a total of 5 hours of content, after which you can apply to take the Technical SEO (Technical SEO) test and earn your degree, the test consists of 34 questions you must solve within 40 minutes.
If you already have knowledge of SEO technology skills, you can skip the instructional part, apply for the test, and receive a (Semrush) certified certificate confirming your mastery of SEO technology skills.
Price: Free of charge.
Level: Suitable for intermediate level above.
Time Commitment: Content is always available.
There is a certificate: Yes.
6- Ahrefs Sio Course:
During the SEO Training Course, you will learn the basics of SEO (Search Engine Optimization) from searching for the right keywords, how to optimize search engine web pages, building internal and external links for better SEO ranking, to best technical SEO practices for beginners.
Price: Free of charge.
Level: Suitable for beginners.
Duration: 2 hours of training divided into 14 lessons.
Time Commitment: Content is always available.
Certification: None.
7- Ahrefs Blogging for Business Course:
During the course of the course (Blogging for Business) you will learn the writing skills applied to SEO standards and dedicated to promoting business and service activities.
This course (Tim Soulo) is offered by the head of marketing at (Ahrefs), and consists of 40 lessons for a total of approximately 5 hours of content.
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
Certification: None.
Content Marketing Courses
Content Marketing (Content Marketing) is a strategic marketing approach that focuses on creating and distributing valuable and relevant content to attract and retain a specific audience, ultimately helping to drive customer purchasing decision making.
This means that instead of promoting your products or services, you are providing content that is useful and relevant to your potential customers to help them solve their problems, which helps improve brand awareness, increase sales, communicate with target audiences and engage customers and potential customers.
It is important when studying digital marketing courses in general that you are familiar with the fundamentals of content marketing as it is linked to the greatest industry disciplines as mentioned before.
1- Hubspot Content Marketing Course:
During the Course (Content Marketing Course), you will learn everything you need to know about content writing, ad writing, and content marketing.
You will learn how to create a framework for effective content production, develop a strategy for content promotion and how to improve it by giving practical examples.
This course consists of 54 videos for a total of 6 hours of content, and throughout the course you will encounter more than tests and finally receive a Hubspot certification.
Course details:
Price: Free of charge.
Level: Suitable for beginners.
Time Commitment: Content is always available.
There is a certificate: Yes.
2. Coursera Content Marketing Strategy:
Course (The Strategy of Content Marketing) offers the University of California (UC Davis), and you can get a certificate for free through Financial Support (Financial aid).
Throughout this course, you will learn how to develop a strategy for marketing content of all kinds – written, audio, and visual – and how to analyze the effectiveness of content marketing, and use a strategic framework when writing.
Course details:
Price: Free
Duration: 16 training hours.
Level: Suitable for beginner and intermediate level.
There is a certificate: Yes, you can get it for free through financial support (Financial aid).
3- Udemy Content Marketing Masterclass:
During the Course (Content Marketing Masterclass), you will learn everything you need to know about content creation and promotion, ad writing, SEO, how to collect and analyze data to measure your results, improve future campaigns, and more.
The course consists of 14 modules divided into 94 lectures for a total of approximately 3.5 hours of content.
Course details:
Price: EGP 269 instead of EGP 1599.
Duration: 3.5 hours of training.
Level: Suitable for the entry level.
There is a certificate: Yes.
Email marketing courses
Email Marketing (E-mail Marketing) belongs to the Old School of Marketing – with the first marketing email sent in 1978, resulting in sales of $13 million – but it remains one of the strongest types of online marketing to date.
What is email marketing?
Email marketing is the process of targeting your audience and customers via email, and it helps you increase conversions and profits by providing subscribers and customers with valuable information to help achieve their goals.
You can find this detailed article on Capsolira’s blog on email marketing for more details on this area.
1- Hubspot Email Marketing Course:
During Course Marketing (Email Marketing), you will learn the skills to professionalize email marketing from managing and segmenting email lists to the right standards for drafting and designing emails, to creating successful email marketing campaigns, analyzing their results and measuring their success, as well as applying what you have learned using HubSpot’s email marketing tool.
This course consists of 9 lessons and 27 videos for a total of more than 3 hours of content, 9 quizzes and finally you will receive a free Hubspot certificate.
Course details:
Price: Free of charge.
Duration: 3.5 hours Training.
Level: Suitable for the entry level.
There is a certificate: Yes.
2- Email marketing course using Udemy Mailchimp:
During the course (The Complete Mailchimp Email Marketing Course), you will learn how to use Mailchimp, manage email address lists, grow the subscriber list, and create high-quality email marketing campaigns.
Course details:
Price: EGP 199 instead of EGP 520.
Duration: 3.5 hours Training.
Level: Suitable for beginner and intermediate level.
There is a certificate: Yes.
We have reviewed the most prominent digital marketing courses currently available online, and you can schedule a study for yourself so that you can study the courses you want, and then start on-the-job training after studying to be eligible for a job that suits your skills.
