Every successful business needs a well-thought-out action plan to determine its course of action. Marketing strategy is an essential part of that plan, and it shows a lot of important information, including how the company will differentiate itself from competitors and the goals the team seeks to achieve.
In fact, marketing typically represents the greatest cost to most companies after employee salaries.
Although marketing plans do not always lead to immediate results, they still represent a critical aspect and an important part of the business plan and should therefore receive a great deal of attention. A full and effective marketing strategy can uncover many opportunities by studying new customer segments, following changes in pricing strategy, or by branding in competition.
If you work in marketing, you are sure to be part of a team of creatives leading the content marketing efforts of the organization/company you work for. Your team’s performance has convinced management to adopt the content marketing strategies you have proposed. Now, your manager wants you to write and submit a plan to market content, but you've never done anything like that before. You don’t even know where to start!
A marketing plan is a strategic roadmap that companies use to organize, execute, and track their marketing strategy over a certain period of time. Marketing plans can include different marketing strategies for several marketing teams across the company, all working toward the same goals.
The purpose of a marketing plan is to write down strategies in a structured and tidy manner, helping the company stay on track and measure the success of its campaigns and their popularity.
Writing the marketing plan will help you think about each campaign’s mission, budget, tactics and strategies to be followed for the campaign to be successful. With all this information in your marketing plan, it will be easy for you to stay on track to make this campaign a success. You’ll also discover what works and what doesn’t, so the marketing plan will help you measure the success of your strategy.