SEM helps brands raise awareness. Ultimately, the more brand ads appear, or rank them on search engines, the more likely they are to be seen by the public. Being on top of SERP can help drive awareness, interest and trust for brands.
In addition, SEM can be an important way for marketers to stimulate visits to websites, landing pages, and product pages through SERPs. The ultimate goal of SEM is to increase website recognition, using a variety of techniques and strategies to generate more audience visits. Marketers can also use paid search, context-based water ads, and organic search result arrangements to increase website recognition.
When it comes to paid advertising, SEM can offer better click-through rates (CTRs), and higher conversions than other negative forms of marketing. The PPC model allows businesses to easily customize campaigns, allowing brands to focus on specific keywords to help reach the right audience.