SEO is commonly used due to its high importance online, here are the top reasons why SEO is used:
Appearance and Arrangement
The SEO increases the website’s visibility on search results, improves the ranking of the site in search engines, and shows the visitor on the first page, which in turn clicks on it, increasing the number of visits to the webpage or site.
Web traffic
SEO facilitates the marketing of web pages by increasing the number of views, thereby increasing the expected sales opportunities.
User Confidence
The internet user tends to follow the search engine recommendation by clicking on the sites that top the search results; this in turn increases the visitor’s confidence in the product or service offered through the website as trustworthy.
User Experience
The concept of user experience or customer experience focuses on how the site is designed, the customer interacts with the website, through positive feedback and reviews, and helps the Sio to transmit the information the user needs from the site, and improve its design, so that the site’s ranking does not fall below the search results, in case the user does not find the information he is looking for.
Growth
SEO increases the appearance of the site in a high ranking in the search engine; increasing the growth of the brand or service offered through the site, and even it is possible for the user to share the product via social media; thereby increasing the sales percentage of the product.
The sews are divided into several types which help improve the appearance of the site on the first search engine pages. The sews are as follows:
On-site SEO
This type is about optimizing the search engine on the web page itself, enhancing the content infrastructure better than other pages available to the user, by choosing grabbed titles, defined and unrepeated keywords, page formatting so that the content is beautiful, and improving its design in an easy way for the reader.
Offsite SEO
This type is concerned with building links that help promote the website online, social media sites can be used to increase the number of visits and achieve positive results in a short time, and the link to the website can be placed in other sites to contribute to the marketing process of the website and bring visitors when clicking on the link.
Technical SEO
The tech sew is a sub-type of on-site sew, the tech SEO is particularly relevant to the technical factors that enable search engines to access the site, page design for mobile and desktop, and page loading speed plays a large role in the order of the site algorithms in the search engine; visitors may be lost as a result of slow page loading.
Local SEO
The local SEO relates to the location arrangement in the local search results; the site provides the user with access to a service close to it, and the site needs to be configured to increase its ranking in the local search results; by mentioning the geographic location, description of services provided and products available, and contact numbers with the detailed address, which contributes to the development of the content and meets the desires of search engine users.
App store SEO
Applications are one of the best ways to get a good financial return, and application store search engine optimization begins with the application title and code; they are the first to catch the user’s attention, as well as the need to improve the site’s content by choosing keywords to ensure that the application is visible to the target population, and the presence of high-quality images increases the likelihood of the application being downloaded by users.
SEO YouTube
YouTube is one of the most popular search engines, and the export of its search results increases the number of views; thus increasing the physical income, the video content on YouTube needs to be improved by paying attention to its video title and description, indicating the keywords linked to the video and being taken care of by the user, in order to occupy the number one ranking in YouTube