Research Engine Optimization Experts can provide valuable services to customers, but some of these unethical experts have given a poor picture of this area by over-inflating aggressive marketing efforts and attempting to manipulate the results of the research engines in unfair ways, knowing that practices that violate our policies on unsolicited content may negatively impact the appearance of your Google website, or may result in your website being removed from the catalog.
When a search engine optimization expert offers a range of suggestions to your website, ask them to demonstrate the usefulness of these suggestions using a trusted source, such as a Search Console help page, a blog entry on the Google Search Services Group, or a Google-approved response in the forum.
Key principles:
Create your pages for users and not search engines.
Don’t trick your website users.
Avoid resorting to tricks and twisted methods to improve your ranking on the search results page. Ask yourself before doing anything: “Does this benefit my site visitors? Am I going to do this if there are no search engines?"
Always think about what makes your site unique, unique or more interesting to users.