Social Media Marketing refers to the use of different social media and social networks to market different products and services.
Social media marketing provides companies with a relatively quick and cheap way to interact with existing customers and reach new ones while allowing them to promote their brands and services and making them different from competitors.
Social media marketing also contains purpose-built data analytics tools that allow marketers to track the success of their marketing efforts.
Five key pillars of social media marketing are:
Strategy: This step involves identifying the objectives and social media channels to be used and the type of content to be shared.
Planning and Deployment: Companies should plan what their content looks like (will there be videos, photos, or text?) and decide when it will be offered on the platform.
Listening and sharing: Monitor what users, customers, and competitors say about publications, trademarks, and any other business assets. This may require the adoption of a social media engagement tool.
Analytics and Reports: Part of being on social media is knowing who to present the posts and who to provide if you think you’re delivering your marketing message to all users on social media you’re doing it right wrong, and that’s where the analytics and reports provided by those platforms come in at no cost.
Announcement: Buying advertisements on social media is a great and highly effective way to promote and develop the brand while leveraging analytics
Social media has changed the way we communicate with each other around the world. With the evolution and popularity of various social platforms such as Facebook, Twitter, Instagram, etc., companies have exploited this popularity and realised its importance in influencing consumer decisions and behavior and started using it to effectively enhance their presence and promote their services and products.
Social media platforms have supported their features to support this uptake by companies, and have introduced a wide range of tactics and strategies to promote content and get people interacting with it. Many social networks have also allowed marketers to learn detailed geographic, demographic and personal information, enabling them to adapt their messages to what is likely to resonate well with users.