Who owns the information owns everything. So the more information you gather about your location, the more you understand how visitors interact with it and make the necessary improvements, and that’s where web analytics comes in to help you do that.
Web analytics is critical to the success of your business. With web analytics you can better understand visitors to your site and use these insights to improve the experience at your site. For example, if you discover that most users are using a mobile device, you can focus on making your website more mobile-friendly.
Web analytics also helps you shape your content and SEO strategy. By learning about your most relevant posts that have been featured and that have been more engaged by the audience, you can begin to identify the type of content and topics of interest to the audience.
For example, if you notice that WordPress tutorials make up the majority of your most viewed posts, you can narrow your focus to this area and add more content on how to use WordPress, or you may notice that the sources of visits to your site are from Google search results and email and that visits from paid channels are the least. In this case, you may shift resources to invest into the most effective channels.